As we gear up for the long, sunny days ahead, the next four months are chocka with opportunities for your business to shine. With major events like Black Friday, Cyber Monday, and the festive Christmas season, plus public holidays like Labour Day, now’s the time to get your A into G and prep your marketing strategy. Here’s how you can make sure your business is all set to make the most of the upcoming summer sales and celebrations.
Reflect on Last Year's Success
Before you crack into your new summer strategies, take a squiz at what worked well last year. Did you have a cracker of a Black Friday or a Christmas promo that flew off the shelves? Analysing past campaigns will give you a good handle on what got your audience fizzing and where you can do better.
Define Your Summer Goals
Summer in New Zealand is all about getting out there, enjoying the sunshine, and spending quality time with the whānau. What do you want to achieve during this period? Whether it’s boosting sales during the holiday rush or increasing brand awareness leading up to New Year's Eve, setting clear goals will give you the direction you need.
Map Your Content Calendar
With key dates like Labour Day (October 28th), Black Friday (November 29th) and Christmas on the horizon, now’s the time to map out your content. A well-organised content calendar will help you stay on top of things, ensuring you’ve got engaging posts, emails, and promos ready to keep your audience keen as mustard.
Plan Your Summer Promotions
Kiwis love a good deal, especially as they gear up for summer fun and Christmas shopping. Start planning your promos now, whether it’s a Labour Day special, a Black Friday steal, or a summer-themed Christmas bundle. Think about what your customers will be after this time of year - whether it’s beach essentials, holiday gifts, or festive kai - and tailor your offers to hit the mark.
Optimise Your Online Store
With more Kiwis shopping online, especially during busy sale periods, it’s key that your website is ready to handle the extra traffic. Make sure your site is sweet as mobile-friendly, fast, and easy to navigate. Double-check that all your links, forms, and payment processes are running like a well-oiled machine. You might also want to set up dedicated landing pages for your Labour Day, Black Friday, or Christmas offers to make it a breeze for customers to find what they’re after.
Create Seasonal Email Campaigns
Email marketing is still one of the best ways to reach your audience. Start building your email list now and plan campaigns that tap into the summer vibes and festive spirit. Whether it’s a Labour Day reminder, a Cyber Monday exclusive, or a Christmas gift guide, personalised emails can help drive traffic and get those tills ringing.
Leverage Social Media
With everyone soaking up the sun and scrolling through their feeds, summer is prime time to engage with your audience online. Use your platforms to build hype around your upcoming promos, share summer tips, and connect with your customers. Don’t forget to use all formats, clickable links etc to make it easy as for your followers to shop your summer deals.
Collaborate with Local Influencers or Businesses
Summer is the perfect time to team up with local influencers who gel with your brand and other local businesses that complement your offerings. Whether it’s pushing your Labour Day sale or showcasing your summer product range, these collaborations can help you reach a wider audience in a way that’s down-to-earth and authentic. Look for Kiwi influencers who resonate with your target market and consider partnering with local businesses for joint promotions, events, or bundles that offer something extra special to your customers. It’s a win-win that strengthens community ties and brings more value to everyone involved.
Adapt as You Go
The summer season can be a bit of a mixed bag, with customers’ needs and wants changing on the fly. Keep a close eye on your campaigns, monitor your results, and be ready to pivot your strategy if needed. Whether it’s tweaking a promo or launching a last-minute summer sale, staying nimble will help you make the most of the season.
So, crack into the next four months. From Labour Day and Black Friday to Christmas, there's no shortage of opportunities to engage with your audience and boost your sales. Get stuck in, start planning now and make this summer season a winner!
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